Decision Hacking
Better choices through counter-intuitive approaches
12 Psychological Tricks That Actually Work (And the Science Behind Each One)
Not the pseudoscience from self-help Twitter. These are documented behavioral effects replicated in peer-reviewed research: the Benjamin Franklin effect, the foot-in-the-door technique, mirroring, the pratfall effect, and nine others. Each one exploits a known quirk in how human cognition processes social information. Use them ethically—or at least know when they're being used on you.
The Sunk Cost Fallacy: Why You Stay in Bad Situations Far Too Long
The Concorde. Dead relationships. Failed careers. All kept alive by one cognitive trap: the belief that past investment justifies future suffering. Learn the economics of walking away.
The 70% Rule: How to Cure Analysis Paralysis and Make Faster Decisions
Jeff Bezos built Amazon on a simple doctrine: decide with 70% of the information you wish you had. Discover why waiting for certainty is itself a choice—and often the worst one.
Too Many Choices Anxiety: Why Fewer Options Are Better
Discover why too many choices anxiety is real and how it's ruining your decisions. Learn the paradox of choice and how fewer options lead to better outcomes.
Reversible vs Irreversible Decisions: The Two-Way Door Rule
Learn Jeff Bezos' two-way door framework for reversible vs irreversible decisions. Discover how Amazon makes faster, smarter choices by knowing which doors you can walk back through.
The 10-10-10 Rule for Decisions: Make Smarter Choices Fast
Learn the 10-10-10 rule for decisions to stop overthinking and make better choices. Discover how this simple framework helps you gain clarity in minutes.