Decision Science & Cognitive Tools
Think
Different.
Think Deeper.
Explore mental models, cognitive biases, and decision-making frameworks through interactive tools, thinking style quizzes, and brain experiments built for analytical minds.
5+
Experiments
Mind-bending simulations
3
Decision Tools
Frameworks for clearer thinking
6
Quizzes
Cognitive style assessments
10K+
Monthly Readers
Growing thinkers community
Interactive Simulations
Interactive
Experiments
Simulators designed to break your brain and rebuild it better.
The Paradox Game
Navigate 12 mind-bending paradoxes. Each unlocks a powerful mental model.
Begin Simulation
Decision Speed Analyzer
Fast-paced game testing your decision speed. Compete for the leaderboard.
Begin Simulation
The Sunk Cost Casino
The house wants you to keep playing. Can you quit before you lose everything?
Begin Simulation
Intellectual Deep Dives
Featured
Insights
Counter-intuitive perspectives on the hidden mechanics of decision making.
Decision Hacking20 min read
12 Psychological Tricks That Actually Work (And the Science Behind Each One)
Not the pseudoscience from self-help Twitter. These are documented behavioral effects replicated in peer-reviewed research: the Benjamin Franklin effect, the foot-in-the-door technique, mirroring, the pratfall effect, and nine others. Each one exploits a known quirk in how human cognition processes social information. Use them ethically—or at least know when they're being used on you.
Read Analysis
Decision Hacking9 min read
The 10-10-10 Rule for Decisions: Make Smarter Choices Fast
Learn the 10-10-10 rule for decisions to stop overthinking and make better choices. Discover how this simple framework helps you gain clarity in minutes.
Read Analysis
Intelligence Traps8 min read
Being Wrong Makes You Smarter
Every mistake is a data point. Discover why your brain learns most effectively when predictions fail and how to cultivate the 'stupidity advantage' through intellectual humility.
Read Analysis
Cognitive Exploration
Interactive
Quizzes
Data-driven assessments to explore your cognitive style and hidden archetypes.
01
BS Detector Quiz: Can You Spot Faulty Arguments?
Can you spot when an AI (or a human) is lying to you? Test your skepticism skills.
Begin Assessment
02
Imposter Syndrome Quiz: Identify & Understand Your Feelings
Do you actually not know what you're doing, or is that just The Growth Mindset?
Begin Assessment
Decision Science Lab
Thinking
Tools
Interactive frameworks and calculators to challenge assumptions and optimise logic.
Coin Flip Decision Maker
Can't decide? Flip a coin. Not to let luck decide, but to see how you feel when it lands.
Open Framework
10-10-10 Rule Tool
A simple way to see the future of your decision. Will you regret it in 10 minutes? 10 months? 10 years?
Open Framework
Decision Foundry
A professional-grade workspace that combines weighted matrixes, opportunity cost analysis, and cognitive archetypes.
Open Framework