Master Class

The Ultimate Guide to
Better Decision-Making

Decisions are the steering wheel of your life. Most of us wing it. At Thynkiq, we build engines to help you drive with precision.

The Science of Choice

Modern decision science tells us that "gut feeling" is just fast pattern recognition, while "logic" is slow, deliberate analysis. The best decisions happen when you leverage both.

System 1: Intuition

Fast, emotional, and subconscious. Excellent for simple, recurring tasks but prone to bias in complex scenarios.

System 2: Logic

Slow, effortful, and logical. Essential for high-stakes choices where variables are numerous and outcomes uncertain.

Interactive Toolkit

View All Tools

The Psychological Coin Flip

Reveal your subconscious preference in a split second.

Open Tool

10-10-10 Framework

Gain temporal perspective on your longest-term decisions.

Use Model

Weighted Matrix

Compare multiple options using weighted mathematical criteria.

Calculate

Clinical
Simulations

Put your theories to the test in our "Behavioral Sandbox." These experiments simulate real-world pressure to expose your hidden biases.

Sunk Cost Casino

Practice walking away when the odds are stacked.

Bayesian Betting Hall

Master the math of updating your beliefs.

Identify Your Style

Before you can decide better, you must know how you decide now. Our archetype assessments reveal your cognitive default states.

Take Archetype Quiz

Essential Reading

The Logic of Intuition: How Coin Flips Reveal Truth

Does randomness have a place in professional decisions? We explore the psychology of the Freudian Flip.

Intellectual Humility: Why Being Wrong is a Power Move

The highest-performing decision-makers are those who update their beliefs fastest. Learn how to be less wrong.