10-10-10 Rule Tool

How will this decision feel in 10 minutes, 10 months, and 10 years?

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What decision are you facing?

Define the dilemma clearly.

Be specific for better insights

Or start with a scenario:

Based on Suzy Welch's 10-10-10 Rule • Thynkiq Decision Lab

Mastering the 10-10-10 Rule for Better Decisions

The 10-10-10 Rule is a powerful mental model popularized by Suzy Welch. It's designed to help you regain perspective when you're overwhelmed by immediate emotions and short-term pressure.

10 Minutes

Immediate emotional reaction. Is it just fear or excitement?

10 Months

The dust has settled. Will you still be happy with the consequences?

10 Years

The big picture. How does this decision impact your life story?

Why Perspective Shifting Works

Decision fatigue often comes from being too close to the problem. By forcing your brain to project into the future, you activate the prefrontal cortex and dampen the emotional response of the amygdala. This allows for rationality to take the lead.

Ready to sharpen your thinking?

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